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4 Landing Page Tips to Build Your Business
You can build a profitable mailing list for your business by developing a quality landing page.
Your landing page is your profit funnel.
After it is set-up properly, you can focus on other important aspects of your business such as generating traffic.
Here are 4 proven landing page tips to keep in mind that will convert your visitors into prospects and then into buyers:
Landing Page Success Tip 1
Who doesn’t like something free? In exchange for your visitors name and email address, offer something of value for free. It can be anything from a special report, software, sample of your paid product, or a free membership.
Would you give up your information for something of poor quality? No, I don’t think so! Make sure the product or service you give away has a perceived high value, because it will be a major deciding factor in your visitor’s decision as to whether they are willing to give up their information for what you are offering. I believe this is a great way to build your mailing list, but the key here is to think quality and value.
Landing Page Success Tip 2
The landing page MUST be well written. You do not necessarily have to hire a copywriter, just proofread for grammatical errors, punctuation, and make sure your sentences flow smoothly. If you are trying to make a hard sale or get someone to buy your product upfront, be sure your content is written in a way that will entice your visitors to follow through with purchasing your product or service.
Landing Page Success Tip 3
When creating your landing page you should always avoid unnecessary links and advertisements. The primary focus of your page should be the product or service you are giving away. Other than your opt-in form, contact information, legal disclaimers, and terms there should not be anything else on the landing page to distract your visitors.
Landing Page Success Tip 4
On your landing page explain the benefits of joining your mailing list. You could include a pros and cons section that illustrates why your visitors need your offer, and the disadvantages of not taking you up on your offer. Outline as many benefits as possible for using your product or service. Don’t forget to remind your prospects that they have nothing lose by subscribing to your list in exchange for the free offer.
As a final thought, on your landing page include your photo and signature. This is a great way to build your visitors trust.